Own Your Rankings Instead of Renting Ours

This is the opposite trade-off to pay-per-lead

With pay-per-lead generation you get enquiries immediately and you never own anything. With local SEO you own everything and you get nothing for a while. Both are legitimate. Which one suits you depends on how much cash and how much patience you have, not on which is fashionable.

We run this service for operators who intend to be in business in ten years and would rather not be renting their pipeline forever.

Google Business Profile comes first

For most trades the map pack takes the majority of local clicks, and the profile is free. Before touching the website we work through categories, service areas, service lists, business description, photos, question-and-answer seeding, the review flow and posting cadence.

Most profiles we audit are leaving obvious ground uncovered — a primary category that does not match the highest-value service, no secondary categories at all, twelve photos uploaded in 2021, and no system for asking customers for reviews. None of that costs money to fix. The full working method is published in Google Business Profile for tradies.

Then the site that supports it

A Google profile ranks better when there is a coherent website behind it saying the same things. That means a real page per service rather than one page listing eight of them, genuine location pages for the suburbs you actually work in, and the business name, address and phone number consistent everywhere they appear.

Location pages are where most trade sites go wrong. Forty near-identical suburb pages with the place name swapped are doorway pages, Google treats them as such, and they can drag the whole site down. We write fewer of them and make each one actually about that area. If the site itself needs rebuilding first, that is the websites for trades service.

What the work looks like month to month

There is no mystery to it. Technical fixes and page structure in the first month, content and profile work ongoing, local citations and links where they are worth chasing, and monthly reporting on calls and enquiries rather than on rankings.

Rankings are a means, not a result. If your positions improve and the phone does not ring, the work has failed, and we would rather say that out loud than hide it behind a dashboard. The step-by-step version of the whole programme is in local SEO for tradies, which is genuinely enough for a motivated owner to run it without us.

When we will tell you not to bother

If your market has fewer than a couple of hundred relevant searches a month, local SEO will never repay the investment and you would be better off with trade referrals, repeat work and a well-maintained Google profile you manage yourself. If you are planning to sell the business inside eighteen months, you will pay for the build and the buyer will get the benefit.

And if you need work booked next month rather than next year, this is the wrong service and buying leads is the right one. The comparison of the two commercial models is in pay-per-lead versus a retainer agency.

Getting started

We audit the profile and the site first and tell you what we find, including the things you can fix yourself for nothing. Pricing covers how this is charged, and you can contact us or call 0468 062 773 to get the audit moving.