Start where your problem actually is
Owners arrive here with one of four problems. The right guide depends on which one you have, so pick the section that sounds like you rather than reading top to bottom.
You are trying to understand what pay-per-lead even is
Read how pay-per-lead works. It goes through the whole mechanism end to end: where the enquiries come from, who owns the assets that produce them, what counts as a billable lead, how territories are defined, and what actually happens when you stop paying.
Then read why rank-and-rent works, which is the business-model layer underneath it. If you have ever wondered why an agency would spend six months ranking a site and then not charge a setup fee, that guide answers it.
You are choosing between us and a retainer agency
Pay-per-lead versus a retainer agency lays out who carries the risk under each arrangement, what each model quietly incentivises the supplier to do, and which type of business each genuinely suits. It does not conclude that our model is better, because for a decent number of businesses it is not.
You are about to buy leads from somebody
Read exclusive versus shared leads first. The difference between the two is the single biggest determinant of whether bought leads make you money, and a lot of suppliers are deliberately imprecise about which one they are selling.
Then work out your own numbers with what a lead is worth, which shows you how to derive a maximum sensible price per enquiry from your close rate and average job value instead of accepting whatever figure you are quoted.
Finally, read when pay-per-lead is the wrong model. It is the argument against the thing we sell, and it is on this site because a client who should never have signed up costs us more than they are worth.
You want to build your own pipeline instead
Local SEO for tradies is the do-it-yourself version of our local SEO service: what to fix, in what order, and how long each part honestly takes.
Do the Google Business Profile work before any of the rest of it. For most trades the map pack takes the majority of local clicks, the fixes cost nothing, and most profiles we audit have obvious ground uncovered.
What these guides deliberately avoid
There are no ranking guarantees, no promised lead volumes, and no claim that a tactic works everywhere. Trade demand is seasonal, weather-driven and intensely local — an approach that prints money through a south east Queensland storm season can be dead weight in a dry regional market.
Where a number depends on your territory we say so rather than inventing an average, and you will notice there are no case studies with client names and percentage uplifts anywhere on this site. There will be when we have real ones we have permission to publish.
If you would rather hand it over
What we actually sell is on the services page, the trades we cover are on the industries page, and what drives the cost is on the pricing page. To talk it through, contact us or call 0468 062 773.
Frequently asked questions
Which guide should I read first?
If you are deciding whether to spend anything at all, start with what a lead is worth, because it gives you a ceiling figure to judge every quote against. If you have already decided and are comparing suppliers, start with exclusive versus shared leads so you know which product you are actually being offered.
Why is none of this behind an email form?
Gating content trades a reader's goodwill for a contact detail we would then have to chase. We would rather people read the lot, understand the model, and either disqualify themselves or arrive at a first call already knowing the terms. Well-informed clients are easier to serve and stay longer.
Is this advice specific to Australia?
Yes. The search behaviour, the Google Business Profile rules, the trade licensing and the seasonality all assume an Australian market, and the examples come from the territories we run here. Most of the principles travel, but the specifics about demand and seasonality do not.